Visitor Impacts of Arizona Athletics Events

This study presents an analysis of the economic activity attributable to visitors to University of Arizona Athletics Department (Arizona Athletics, hereafter) events within the regional and state economy. Events held by Arizona Athletics attract attendees from local (Pima County), in-state (Arizona, outside of Pima County), and out-of-state communities. Additionally, competing teams travel to Southern Arizona to participate in Arizona home games and events. These visitors spend money while attending events, including on accommodations, restaurants, and other travel related spending. This study estimates the magnitude of visitor spending associated with Arizona Athletics events and estimates the economic multiplier effects it has on the local and state economies for Fiscal Year 2023.


Dari Duval, Claudia Montanía, Joe Bronstein, Andrew Soderberg, George Frisvold

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