Egg consumtion patterns and consumer attitudes

Published in 1974

The poultry industry of the United States has observed a decreased per capita consumption of shell eggs. The objective of this study is to evaluate consumer shell egg consumption, use patterns, and attitudes toward shell eggs in relation to socioeconomic characteristics in the Phoenix area. This information will provide a basis for future shell egg promotional efforts and determine if Arizona per capita shell egg consumption is in line with estimated national figures.

The relative number of responses which fell into various categories was of prime importance in the analysis. Therefore, chi-square analysis was used. The results of the study indicate that most households consume 1 - 12 eggs per week. Per capita shell egg consumption was 5.5 weekly or 286 eggs per year. Nonwhites had a higher household and per capita egg consumption than Caucasians. Males in the 15-19 age group and females in the 6-10 age group consumed eggs more frequently than any other age groups. Scrambled eggs were the most popular form in which eggs were consumed.

Consumer attitudes toward eggs as a separate entity and in relation to meat, cheese, and fish indicated that eggs had a favorable image. Physicians' advice against egg consumption because of cholesterol was negligible.

AZU_TD_BOX110_E9791_1974_133.pdf (3.54 MB)

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