A Two-Stage Estimation of Elasticities for Disaggregated Salad Products

Demand elasticities are estimated for seven lettuce and leafy green products through two-stage estimation using data from the 2015 National Consumer Panel. Products are aggregated into categories by the amount of convenience they offer the consumer. The two least-convenient good categories—unprocessed lettuce and fresh-processed lettuce—are found to be inferior goods, while more convenient goods are found to be normal or even luxury goods. All seven categories are found to be own-price elastic.

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Author(s)

Lobo, Andrew

Publication Date

2018